Ford has announced that it will join the likes of BMW and Mercedes by launching a scrappage scheme that will see owners of pre-Euro 5 petrol and diesel cars offered hefty discounts on the latest range of models.
With the government refraining from launching a scheme of its own to reduce the number of older, dirtier diesel cars from British roads, Ford is the latest in a string of car makers taking actions into their own hands.
And this appears to be the best incentive on the market yet, being inclusive of petrol models – both to trade in and take delivery of – and providing the biggest discounts we’ve seen yet, including £4,950 off a new Ford Focus.
Ford is the latest car maker to launch a trade-in scheme designed at removing older, dirtier, cars from British roads. Here’s what you need to know about the scrappage incentive
Each model available gets a £2,000 discount for scrapping your old car, while Ford has added an additional saving on most models (except the Fiesta) to encourage drivers to take up the offer.
In order to be eligible for Ford’s new scrappage scheme, you must have a pre-Euro 5 vehicle registered before December 2009. It can be from any brand and be powered by a petrol or diesel engine.
While the incentives from BMW and Mercedes require the owner to have kept their old car for a minimum of 12 and 6 months respectively, the Ford deal says you only have had to be the registered keeper for 90 days.
Unlike the other ‘trade-in’ schemes, Ford’s is a fully-fledged scrappage scheme – which means you only get the saving if you agree to having the old car destroyed.
If you go ahead, Ford is offering to cut the price of its most recognised models, including the latest Fiesta, Focus B-Max and C-Max. The Ford Transit van range is also up for grabs with the new scheme.
The Fords included in the offer and the savings available
New Fiesta – save £2,000
B-MAX (excluding Zetec) – save £3,500
Focus – save £4,950
C-MAX – save £4,500
Kuga – save 4,000
Transit Courier – save £3,650
Transit Connect (excluding Base) – save £5,000
Transit Custom Transit – save £7,000
· All models receive a ‘scrappage incentive’ discount of £2,000 and all but the Fiesta are inclusive of an additional customer saving
· Incentive would apply to vehicles registered up to 31st December 2009
· The traded-in vehicle must have been registered in the owner’s name for at least 90 days
· The trade-in vehicle must be scrapped
The Focus (left), Transit (middle) and Fiesta (right, though older model pictured) are all eligible for Ford’s new scheme
The incentive will run from September 1 until December 31, Ford confirmed.
Speaking on behalf of the car maker, Andy Barrett, chairman and managing director of Ford of Britain, said: ‘Ford shares society’s concerns over air quality.
‘Removing generations of the most polluting vehicles will have the most immediate positive effect on air quality, and this Ford scrappage scheme aims to do just that.
‘We don’t believe incentivising sales of new cars goes far enough and we will ensure that all trade-in vehicles are scrapped. Acting together we can take hundreds of thousands of the dirtiest cars off our roads and out of our cities.’
Family car buyers will be happy to hear that the C-Max MPV (left) and Kuga SUV (right) are also eligible for the scrappage scheme
Data from the Society of Motor Manufacturers and Traders shows that there are approximately 19.3 million pre-Euro 5 passenger cars on the UK roads today.
Given that these vehicles were replaced with low-emissions cars producing 48g/km less carbon dioxide, CO2 emissions would drop by 15 million tons per year – the equivalent to the annual output of three coal-fired power stations.
BMW and Mercedes’ offers, both of which kicked off this month, only allow drivers to trade-in the pre-Euro 5 diesel cars. They both also restrict the models you can have in return, with BMW limited the options to its range of cars with CO2 outputs below 130g/km and Mercedes only offering savings on new diesel models, hybrids and Smart electric cars.
Volkswagen is expected to launch its own trade-in deal ‘shortly’.